Open AccessEFEKTIVITAS IKLAN TELEVISI UNILEVER INDONESIA MENGENAI COVID-19
Author(s) -
Ayu Priana,
Kinkin Yuliaty Subarsa Putri
Publication year - 2021
Publication title -
jike : jurnal ilmu komunikasi efek
Language(s) - English
Resource type - Journals
eISSN - 2615-7950
pISSN - 2614-0829
DOI - 10.32534/jike.v4i01.1044
Subject(s) - covid-19 , advertising , humanities , art , psychology , business , medicine , disease , pathology , infectious disease (medical specialty)
Advertising is one of the important things for advertisers to provide information to the audience. Covid-19 is a national disaster that is happening in Indonesia. This study wanted to find out the effectiveness of television commercials about Covid-19 from Unilever Indonesia entitled " K-U-N-C-I Menangkal Virus Corona". This research uses a descriptive quantitative approach with survey methods. The results of this study indicate that all dimensions used in the questionnaire have an average value of above 2.5, which means that a television advertisement about Covid-19 from Unilever Indonesia entitled " K-U-N-C-I Menangkal Virus Corona" has been effective.
Keywords: effectiveness, television advertising, covid-19.
Abstrak
Iklan merupakan salah satu hal yang penting bagi pengiklan untuk memberikan informasi kepada khalayak. Covid-19 merupakan bencana nasional yang sedang melanda Indonesia. Penelitian ini ingin mencari tahu efektivitas dari iklan televisi mengenai Covid-19 dari Unilever Indonesia yang berjudul “K-U-N-C-I Menangkal Virus Corona”. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei. Hasil penelitian ini menunjukkan bahwa seluruh dimensi yang digunakan dalam kuesioner memiliki nilai rata-rata di atas 2,5, yang berarti bahwa iklan televisi mengenai Covid-19 dari Unilever Indonesia yang berjudul “K-U-N-C-I Menangkal Virus Corona” sudah efektif.
Kata Kunci: efektivitas, iklan televisi, covid-19.