Open AccessPENGARUH PERSEPSI KUALITAS, NAMA MEREK DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN
Author(s) -
Eris Dwiyanti,
Nurul Qomariah,
Wenny Murtalining Tyas
Publication year - 2018
Publication title -
jurnal sains manajemen dan bisnis indonesia/jurnal sains manajemen dan bisnis indonesia
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2541-2566
pISSN - 2088-916X
DOI - 10.32528/jsmbi.v8i2.1786
Subject(s) - psychology , business administration , advertising , business