Open AccessThe Effects of Physically Opening Packaging on Consumers’ Perceived Familiarity toward Product
Author(s) -
Jun Young Jang,
Elmira Bogoviyeva
Publication year - 2020
Publication title -
habaršy. èkonomika seriâsy/habaršysy. èkonomikalyķ seriâsy
Language(s) - English
Resource type - Journals
eISSN - 2617-5193
pISSN - 2079-620X
DOI - 10.32523/2079-620x-2020-2-51-60
Subject(s) - product (mathematics) , psychology , business , packaging and labeling , marketing , advertising , cognitive psychology , mathematics , geometry