Open AccessThe Implementation of K-Means dan K-Medoids Algorithm for Customer Segmentation on E-commerce Data Transactions
Author(s) -
Romadansyah Siagian,
Pahala Sirait,
Arwin Halim
Publication year - 2022
Publication title -
sistemasi
Language(s) - English
Resource type - Journals
eISSN - 2540-9719
pISSN - 2302-8149
DOI - 10.32520/stmsi.v11i2.1337
Subject(s) - cluster analysis , medoid , computer science , data mining , market segmentation , k medoids , transaction data , k means clustering , database transaction , segmentation , customer lifetime value , algorithm , database , artificial intelligence , loyalty business model , fuzzy clustering , cure data clustering algorithm , business , service (business) , marketing , service quality