Open AccessSome proposals of creative measures for the production of original print media content
Author(s) -
Thuy Cam Huynh
Publication year - 2021
Publication title -
khoa học và công nghệ: khoa học xã hội và nhân văn
Language(s) - English
Resource type - Journals
ISSN - 2588-1043
DOI - 10.32508/stdjssh.v5i2.592
Subject(s) - publication , journalism , mainstream , revenue , context (archaeology) , social media , production (economics) , public relations , order (exchange) , citizen journalism , advertising , business , internet privacy , political science , computer science , world wide web , law , history , economics , accounting , archaeology , macroeconomics , finance
The declining trend in print advertising revenue over the past decade has become more serious since Covid-19 pandemic in 2020. The quick spreading of Corona virus over the world has resulted in further decrease in this area's revenue by 30% to 50%. How can the so-called ``fourth power'' be able to recover after the epidemic crisis? How can press & news media maintain operations and sustainably develop in order to serve the public and the society, especially in the context of rapid explosion of social networks and multi-interaction channels which challenge mainstream journalism? Being faced with this situation, the article proposes a number of creative solutions for the production of innovative media content including surveying, doing research on readers' preferences to identify "golden'' readers segment; filtering and selecting unique, attractive and attention-catching content; taking advantage of "social networks" to deliver rich-information content to reach readers instantly, to choose the right form and the right time to publish information. The author hopes that this article can contribute a small part to press and news media to preserve trust from and connection with readers; thereby, meeting their increasingly diverse needs in the current Industrial Revolution 4.0.