Open AccessResearch on the behavior and activities of Vietnamese female travelers before and during outbound trips
Author(s) -
Vo Minh Hieu
Publication year - 2021
Publication title -
khoa học và công nghệ: khoa học xã hội và nhân văn
Language(s) - English
Resource type - Journals
ISSN - 2588-1043
DOI - 10.32508/stdjssh.v4i4.634
Subject(s) - vietnamese , destinations , trips architecture , tourism , marketing , scope (computer science) , business , advertising , middle class , geography , descriptive statistics , political science , computer science , engineering , transport engineering , mathematics , philosophy , linguistics , archaeology , law , programming language , statistics
In 2020, more than 33 million people in Vietnam, over 50% of whom are women, join the middle class, living in large cities. Tourism, especially outbound tourism, is one of the 3 main spending needs of middle-class women. The female traveler market in Vietnam is gradually increasing in scale and considered to be a unique segment. In this research, based on the theory of planned behavior and diagram analyzing the process of visiting destinations, the author classified 4 groups of behaviors including destination selection, destination activities, destination spending, and reference information from 270 Vietnamese women on outbound trips by using descriptive statistics methods. The result showed that they share the common desires of culinary discoveries, the prevalence of self-sufficiency, technology proficiency, and the need to expand the geographical scope of destinations outside of Asia. From that, the research assisted international tour operator groups in Vietnam to formulate tour programs, PR and marketing strategy development proficiently, to offer the female travelers segment an excellent traveling experience.