Open AccessValue chain approach in tourism development study
Author(s) -
Ngo Thi Phuong Lan,
Nguyen Thi Van Hanh
Publication year - 2020
Publication title -
khoa học và công nghệ: khoa học xã hội và nhân văn
Language(s) - English
Resource type - Journals
ISSN - 2588-1043
DOI - 10.32508/stdjssh.v4i3.562
Subject(s) - tourism , value chain , value (mathematics) , business , product (mathematics) , marketing , order (exchange) , service (business) , chain (unit) , industrial organization , new product development , added value , service provider , environmental economics , supply chain , computer science , economics , physics , geometry , mathematics , finance , astronomy , machine learning , political science , law
Value chain approach is popularly applied in economic researches in order to effectively bring out products to the market. This kind of method plays a meaningful role in stable and sustainable manufacture of products and services. Although the concept and approach of value chain have been used commonly in many economic branches, in the tourism area – a multi-service industry with high connections, this approach has not been widely applied. The value chain of tourism products is expressed in a journey in which tourists move within a number of linked services. These services can be (and are often) offered by different providers. Consequently, the value chain of tourism is different from other tangible products and is very important in the analysis to enhance the product value, to meet customers’ need and to promote benefits for all stakeholders. Through mentioning the approach to analyze the value chain and its potential application in the field of tourism, this article aims at introducing, considering and analyzing value chain as an effective approach in tourism development study. Applying value chain analyzing to tourism industry and activities will provide both generalized and specific vision of all direct and indirect subjects in order to enhance the quality, efficiency and added value of the tourism products/services and to promote the economic-social interest of all stakeholders.