Open AccessThe factors affecting the choice of accommodation for students in Vietnam National University - Ho Chi Minh City
Author(s) -
Đinh Hoàng Tường,
Trần Đức Trung,
Tran Thi Ngoc Bich,
Đỗ Thị Kim Chung,
Hoàng Gia Tú
Publication year - 2020
Publication title -
khoa học và công nghệ: kinh tế - luật - quản lý
Language(s) - English
Resource type - Journals
ISSN - 2588-1051
DOI - 10.32508/stdjelm.v4i4.637
Subject(s) - accommodation , maslow's hierarchy of needs , ho chi minh , vietnamese , agency (philosophy) , analytic hierarchy process , structural equation modeling , marketing , sociology , psychology , business , socioeconomics , engineering , social psychology , mathematics , social science , operations research , low income , statistics , linguistics , philosophy , neuroscience
The authors have carried out a study to determine and evaluate the impact of factors affecting the choice of accommodation for students in Vietnam National University – Ho Chi Minh City. Based on Maslow's hierarchy of needs, the theory of consumer choice by Mankiw, a new theory of residential location by Hoang Huu Phe and Wakely, the buyer decision process in consumption by Kotler to build a research model. The study was conducted through 2 phases: qualitative research and quantitative research with 515 answer sheets from students in Vietnam National University - Ho Chi Minh City, and applied the analytical method using the Structural Equation Modeling (SEM). The analysis shows that there are 5 factors that affect the choice of accommodation for students in Vietnam National University - Ho Chi Minh City descending order including: (1) Social relations, (2) Prices, (3) Security, (4) Services, (5) Location. In practical terms, the results show the need/concern of students in Vietnam National University – Ho Chi Minh City when making choice of accommodation, thereby giving recommendations to improve the quality of accommodation for landlords, the board of dormitory management and the departments agency. In addition, this result is an important basis for reference when building smart applications to find accommodation to serve the increasingly diverse needs of students.