Open AccessSocial motivation in online social shopping
Author(s) -
Khoi Huu Nguyen,
Hanh Nhat Le,
Tuu Huy Ho
Publication year - 2018
Publication title -
khoa học và công nghệ: kinh tế - luật - quản lý
Language(s) - English
Resource type - Journals
ISSN - 2588-1051
DOI - 10.32508/stdjelm.v1iq5.488
Subject(s) - psychology , affect (linguistics) , social psychology , social commerce , association (psychology) , social media , social power , computer science , world wide web , political science , communication , politics , law , psychotherapist
Literature review demonstrates that social motivation has not been researched systematically and comprehensively. This study aims at filling the void by exploring the components of social motivation as well as examining the impact of these component on consumers' intention to engage in online social shopping. The results of pilot and main study indicate that social motivation involves five components, namely social browsing, social bonding, opinion showing, power seeking and social association. Moreover, all these components affect intention to engage in online social shopping. This study has therefore contribution in both academic and practical aspects.