Open AccessTourism-personalizing trend – development premises and strategic recommendations
Author(s) -
Nguyet Thi Thuy Pham
Publication year - 2016
Publication title -
khoa học công nghệ
Language(s) - English
Resource type - Journals
ISSN - 1859-0128
DOI - 10.32508/stdj.v19i4.766
Subject(s) - tourism , context (archaeology) , metadata , business , premises , marketing , knowledge management , world wide web , computer science , geography , political science , law , archaeology
The paper analyzes the tourists’ changing habits in the context of new media strongly growing, allowing tourists to customize their decisions and choices. This trend is identified as personalized trends in modern tourism. There are five premises of tourismpersonalizing trends including global information connecting; metadata development; impacts of online trading software; mobility and the online skills of Millenials. The paper also discusses the aspects of adaptive strategy of tourism in this context.