Open AccessCombined netnography and grounded theory method in qualitative Research to explore consumer boycott behavior model
Author(s) -
Thi Quy Vo,
Viet Quoc Cao
Publication year - 2015
Publication title -
khoa học công nghệ
Language(s) - English
Resource type - Journals
ISSN - 1859-0128
DOI - 10.32508/stdj.v18i4.966
Subject(s) - boycott , netnography , grounded theory , disgust , qualitative research , indulgence , social psychology , patriotism , sociology , psychology , social media , social science , political science , anger , law , politics
Grounded on cognitive – emotions theory and using netnography methods combined with grounded theory in qualitative research, this article expand and explore the boycott bahavior model. Findings explore 12 emerged categories from qualitative data; 6 new categories include “boycott calls”, “disgust”, “apathy”, “contemporary relationship animosity beliefs”, “historical relationship animosity beliefs” and “patriotism”