Combined netnography and grounded theory method in qualitative Research to explore consumer boycott behavior model | Zendy

Thi Quy Vo | Zendy; Viet Quoc Cao | Zendy

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Combined netnography and grounded theory method in qualitative Research to explore consumer boycott behavior model

Author(s) -

Thi Quy Vo,

Viet Quoc Cao

Publication year - 2015

Publication title -

science and technology development journal

Language(s) - English

Resource type - Journals

ISSN - 1859-0128

DOI - 10.32508/stdj.v18i4.966

Subject(s) - boycott , netnography , grounded theory , disgust , qualitative research , indulgence , social psychology , patriotism , sociology , psychology , social media , social science , political science , anger , law , politics

Grounded on cognitive – emotions theory and using netnography methods combined with grounded theory in qualitative research, this article expand and explore the boycott bahavior model. Findings explore 12 emerged categories from qualitative data; 6 new categories include “boycott calls”, “disgust”, “apathy”, “contemporary relationship animosity beliefs”, “historical relationship animosity beliefs” and “patriotism”

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