Open AccessThe impacts of environment factor on business results of franchise outlets in food and beverage industry in Vietnam
Author(s) -
Trung Khanh Nguyen,
Linh Thi Dieu Nguyen,
Thi Ba Vu Duong
Publication year - 2014
Publication title -
khoa học công nghệ
Language(s) - English
Resource type - Journals
ISSN - 1859-0128
DOI - 10.32508/stdj.v17i1.1262
Subject(s) - franchise , confirmatory factor analysis , structural equation modeling , business , marketing , beverage industry , business environment , process (computing) , business administration , computer science , machine learning , service (business) , operating system
Business result of franchise outlets in food and beverage industry is influenced by many factors including: transfer, receive, relation and environment one. This study aims to clarify which and how the factors belong to environment franchise could influence business result of franchise outlets. Especially, during researching process authors found out resident’ advocacy - the new factor in this group - affects business result. By using the Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM), authors recognize that the new factor on resident’s advocacy influencing the most among the environment factors group.