SOME RESEARCH ON THE CONCEPT OF CULTURAL PERSONALITY

Cultural personality is not only a diversified and complex issue but also an extensive field of research with many dissimilar opinions. Under the views of most of the researchers from European and North America scholastic philosophy, cultutal personality still focuses on the concept of behaviors, mode of behaviour, which become a style of individuals or groups. This notion is completely different to that of the researchers who advocate that cultural personality can only exist in special and outstanding individuals. Although there are such many different points of view, researchers in this field have something in common. The general agreement is that cultural personality is characreristic of humans and only exists in human society, and man forms his personality in his own social environment.