Open AccessPROPOSING THE E-BANKING ADOPTION MODEL IN VIETNAM
Author(s) -
Tien Nguyen,
Thi Hao Cao
Publication year - 2011
Publication title -
khoa học công nghệ
Language(s) - English
Resource type - Journals
ISSN - 1859-0128
DOI - 10.32508/stdj.v14i2.1934
Subject(s) - popularity , business , variance (accounting) , banking industry , marketing , industrial organization , accounting , political science , law
E-Banking is an inevitable trend of banking industry in the future, it brings about benefits not only for the banks but also for customers. The studies showed that, different patterns of EBanking is essential to match specific countries and the popularity of E-Banking products to customers. This study proposes a new model that is the adoption and usage of E-Banking in Vietnam (E-BAM, EBanking Adoption Model). Research results showed that all hypothesis of E-BAM would be accepted. EBAM explained the data reasonably well, with 57% of the total variance in the adoption and usage of EBanking.