Open AccessANTECEDENTS AND OUTCOMES OF FASHION CLOTHING INVOLVEMENT
Author(s) -
Tam Do Cong Huynh,
Trang Thi Mai Nguyen
Publication year - 2011
Publication title -
khoa học công nghệ
Language(s) - English
Resource type - Journals
ISSN - 1859-0128
DOI - 10.32508/stdj.v14i1.1877
Subject(s) - clothing , value (mathematics) , sign (mathematics) , psychology , sample (material) , fashion design , marketing , advertising , social psychology , business , political science , mathematics , mathematical analysis , chemistry , chromatography , law , statistics
This study examines the antecedents and consequences of fashion clothing involvement. Data were gathered via a self-completed questionnaire with a sample size of 193 nontraditional students (working adults who attend college classes in the evenings) in three universities in HCM city. The results indicate that fashion clothing involvement is significantly effected by sign-value and hedonic-value. Further, it was found that fashion clothing involvement influences fashion clothing knowledge and fashion opinion leadership.