Open AccessORIENTATIONS OF PERSONAL VALUE AND CONSUMERS’ INFORMATION SEARCH BEHAVIOUR
Author(s) -
Bao Phan,
Trang Thi Mai Nguyen
Publication year - 2010
Publication title -
khoa học công nghệ
Language(s) - English
Resource type - Journals
ISSN - 1859-0128
DOI - 10.32508/stdj.v13i4.2184
Subject(s) - prestige , collectivism , materialism , consciousness , value (mathematics) , social psychology , psychology , sample (material) , advertising , marketing , business , political science , epistemology , statistics , mathematics , philosophy , linguistics , chemistry , chromatography , neuroscience , individualism , law
This study examines the impacts of materialism and collectivism on consumers’ prestige sensitivity and value consciousness. Also, it examines the impacts of consumers’ prestige sensitivity and value consciousness on ongoing search behaviour. A test based on a sample of 268 mobile phone consumers in HCM City reveals that collectivism has a positive impact on value consciousness and that materialism has a positive impact on prestige sensitivity. The results further show that both prestige sensitivity and value consciousness exert positive effects on consumers’ ongoing information search behaviour.