Open AccessAnalisis faktor pendorong minat nasabah dalam memilih Tabungan Haji di Bank Syariah Mandiri Kantor Cabang Aceh
Author(s) -
Nurma Elita Sari,
Lika Annisa,
Eka Nurlina
Publication year - 2021
Publication title -
j-ebis: jurnal ekonomi dan bisnis islam/j-ebis (jurnal ekonomi dan bisnis islam)
Language(s) - English
Resource type - Journals
eISSN - 2540-8100
pISSN - 2502-1397
DOI - 10.32505/j-ebis.v6i2.3549
Subject(s) - hajj , promotion (chess) , service quality , business , service (business) , business administration , marketing , political science , islam , geography , archaeology , politics , law
This study aims to partially and simultaneously analyze the influence of service quality, social, promotion, and knowledge on customer interest in using Hajj savings at Bank Syariah Mandiri in Aceh. Based on 122 questionnaires distributed to respondents, using probability sampling technique, which is simple random sampling and later analyzed by using multiple linear regression models, the results show that service quality, social, promotion, and knowledge have a simultaneous and partial effect on customer interest in using Hajj savings at Bank Syariah Mandiri in Aceh.