Open AccessPengaruh sikap, norma subyektif, dan halal image terhadap niat calon nasabah menggunakan produk perbankan syariah pada Bank Negara Indonesia Syariah (BNIS) cabang Lhokseumawe
Author(s) -
. Fuadi,
. Khairawati,
Munandar
Publication year - 2020
Publication title -
j-ebis: jurnal ekonomi dan bisnis islam/j-ebis (jurnal ekonomi dan bisnis islam)
Language(s) - English
Resource type - Journals
eISSN - 2540-8100
pISSN - 2502-1397
DOI - 10.32505/j-ebis.v5i2.2137
Subject(s) - islam , islamic banking , business , advertising , business administration , psychology , marketing , theology , philosophy
This study aims to determine the effect of Attitude, Subjective Norms, and Halal image either partially or simultaneously on the intention of prospective customers to use Islamic banking products at the Bank Negara Indonesia Syariah (BNIS) Lhokseumawe branch and to find out the most dominant factors in influencing prospective customer intentions. The results showed that attitude, subjective norms, and Halal image were simultaneously significant in influencing the intention of prospective customers to use Islamic banking products. Partially each of the Attitude, Subjective Norms, and Halal image variables influence the intention of prospective customers to use Islamic banking products. Attitude variable is the most dominant variable in influencing the intention of prospective customers to use Islamic banking products.