Open AccessThe Choice Of Place And Product Availability To Retail Business Continuity
Author(s) -
Andrian Andrian,
Supardi Supardi
Publication year - 2021
Publication title -
jimf (jurnal ilmiah manajemen forkamma)/jimf (jurnal ilmiah manajemen forkamma)
Language(s) - English
Resource type - Journals
eISSN - 2598-9545
pISSN - 2599-171X
DOI - 10.32493/frkm.v4i2.9883
Subject(s) - product (mathematics) , marketing , variable (mathematics) , uniqueness , business , franchise , variables , descriptive statistics , regression analysis , mathematics , statistics , mathematical analysis , geometry
The research aims to know whether retail business can struggle against the situation nowadays. Ones of the most important factors when running a business are location and product availability. One of the largest franchise networks in Indonesia is PT. Lion Super Indo (Superindo Stores). The research was conducted in two Superindo stores located in Bekasi Timur Sub-district by giving questionnaires to 200 respondents/consumers. The research methodology used was descriptive quantitative and multiple linear regression analysis. The results of this study are that Choice of Place variable has a negative and no significant effect on Business Continuity while Product Availability variable has a positive and significant effect on Business Continuity. The uniqueness of this study is that Business Continuity variable can be affected by Product Availability variable of 4.7% of the other factors.