Open AccessPENYULUHAN MANAJEMEN PEMASARAN YANG STRATEGIS DALAM PENGEMBANGAN YAYASAN NURUL IKHSAN
Author(s) -
Risza Putri Elburdah,
Ugeng Budi Haryoko,
Fauziah Septiani,
Lucia Maduningtias,
Edy Krisyanto
Publication year - 2020
Publication title -
dedikasi pkm
Language(s) - English
Resource type - Journals
eISSN - 2723-1003
pISSN - 2716-3652
DOI - 10.32493/dedikasipkm.v1i1.6067
Subject(s) - foundation (evidence) , outreach , active listening , sociology , public relations , political science , law , communication
Community service (PKM) is an integral part of the Tri Dharma of Higher Education which in its implementation is inseparable from the other two dharmas, and involves all members of the academic community: lecturers, students, education staff and alumni. Through PKM the academic community can be present in the midst of the community.The location of Nurul Ihsan Foundation is sufficient to enter the village, so that not many people know of its existence. Even though the Foundation has been established since 1994. Besides educational activities (pesantren), Nurul Ihsan Orphanage also organizes skills training for foster children and the surrounding community to cultivate talents and provide them with certain skills for the future. The number of activities above, the need to continue to develop skills is a matter that has always been championed by the management of the Nurul Ihsan Orphanage Foundation and other institutions. To meet these needs, strategic marketing management counseling is carried out so that the name Nurul Ihsan Foundation is increasingly known to the wider community. It is hoped that more donors will continue to help fulfill the education of the students and orphans at the Nurul Iksan Foundation. One solution that resulted from this outreach was about marketing media and marketing personnel that must be owned by the Nurul Iksan Foundation. PKM with the title: "Counseling Strategic Marketing Management in the Development of the Nurul Iksan Foundation" in general went smoothly and impressively. The students and the foundation's management were very enthusiastic in listening to the explanation of the material provided. This is illustrated by the many questions raised and two-way discussions that occur. The enthusiasm continued when the session reviewed cases related to marketing media.Keywords: Marketting Management, Promotion Media ,Development.