Open AccessThe Antecedents and Consequences of Customer Inspiration: The Mediating Role of Perceptual Fluency in the Online Shopping Context
Author(s) -
Tamara Kasamani,
Alaa Abass,
Nehale Mostapha
Publication year - 2022
Publication title -
international review of management and marketing
Language(s) - English
Resource type - Journals
ISSN - 2146-4405
DOI - 10.32479/irmm.13390
Subject(s) - fluency , context (archaeology) , perception , bridge (graph theory) , psychology , computer science , marketing , cognitive psychology , business , mathematics education , medicine , paleontology , neuroscience , biology