Open AccessAn Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa
Author(s) -
Caitlin De la Roche,
Tiago De Barros,
Tinashe Chuchu,
Brighton Nyagadza,
Marike Venter de Villiers
Publication year - 2022
Publication title -
international review of management and marketing
Language(s) - English
Resource type - Journals
ISSN - 2146-4405
DOI - 10.32479/irmm.13248
Subject(s) - snowball sampling , advertising , marketing , perception , business , social media , sample (material) , influencer marketing , consumer behaviour , descriptive statistics , psychology , marketing management , relationship marketing , medicine , chemistry , statistics , mathematics , pathology , chromatography , neuroscience , political science , law