Open AccessExploring the Antecedents and Brand Avoidance as the Outcome, of Identity Incongruity
Author(s) -
Pierre Mostert,
Tiaan Naude
Publication year - 2022
Publication title -
international review of management and marketing
Language(s) - English
Resource type - Journals
ISSN - 2146-4405
DOI - 10.32479/irmm.13179
Subject(s) - psychology , identity (music) , brand identity , outcome (game theory) , social psychology , service (business) , advertising , marketing , business , physics , mathematics , mathematical economics , acoustics