Open AccessAn Investigation into Online Shopping Cart Abandonment in South Africa
Author(s) -
Lesley G. Benson,
Tinashe Ndoro
Publication year - 2022
Publication title -
international review of management and marketing
Language(s) - English
Resource type - Journals
ISSN - 2146-4405
DOI - 10.32479/irmm.12985
Subject(s) - cart , abandonment (legal) , business , marketing , structural equation modeling , advertising , psychology , geography , political science , computer science , archaeology , machine learning , law