Open AccessA Study on Cryptocurrency Investors’ Purchase Intentions: Revisiting the Brand Personality Theory
Author(s) -
Jyothi Chittineni
Publication year - 2022
Publication title -
international journal of economics and financial issues
Language(s) - English
Resource type - Journals
ISSN - 2146-4138
DOI - 10.32479/ijefi.13102
Subject(s) - personality , business , asset (computer security) , investment (military) , marketing , psychology , social psychology , computer security , politics , computer science , political science , law