PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS PERUSAHAAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA | Zendy

Dila Damayanti | Zendy; Gede Elvin Febri Sudarmanto | Zendy

Open Access

PENGARUH KUALITAS PELAYANAN, HARGA, PROMOSI, KEAMANAN TRANSAKSI, DAN LOYALITAS PERUSAHAAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN TIKET PESAWAT ONLINE PADA APLIKASI TRAVELOKA

Author(s) -

Dila Damayanti,

Gede Elvin Febri Sudarmanto

Publication year - 2021

Publication title -

jurnal riset manajemen sekolah tinggi ilmu ekonomi widya wiwaha program magister manajemen

Language(s) - English

Resource type - Journals

eISSN - 2621-492X

pISSN - 2355-9381

DOI - 10.32477/jrm.v8i2.271

Subject(s) - business , promotion (chess) , purchasing decision , meaning (existential) , business administration , value (mathematics) , advertising , service (business) , purchasing , database transaction , marketing , psychology , mathematics , statistics , computer science , political science , database , politics , law , psychotherapist

Based on the t test results, the quality of service has a significant effect on purchasing decisions with a significance value of 0.008 smaller than 0.05 (0.008 < 0.05), meaning the quality of service has a significant influence on the purchase decision. The price significantly affects the purchase decision with a significance value of 0.000 smaller than 0.05 (0.000 < 0.05), which means that the price has a significant influence on the purchase decision. Promotion significantly affects the purchase decision with a significance value of 0.047 smaller than 0.05 (0.047 < 0.05), meaning the promotion has a significant effect on the purchase decision. Transaction security significantly affects purchase decisions with a significance value of 0.017 less than 0.05 (0.017 < 0.05), meaning transaction security has a significant effect on the purchase decision. Company loyalty significantly affects the purchase decision with a significance value of 0.037 smaller than 0.05 (0.037 < 0.05), meaning company loyalty has a significant influence on purchasing decisions.

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