Open AccessANALISIS DAN PEMETAAN PRODUK UNGGULAN DAERAH KABUPATEN JEPARA SEBAGAI UPAYA PENINGKATAN PEREKONOMIAN DAERAH BERBASIS EKONOMI LOKAL
Author(s) -
Noor Nailie Azzat,
Febri Nugroho Mujiraharjo
Publication year - 2020
Publication title -
jurnal riset manajemen sekolah tinggi ilmu ekonomi widya wiwaha program magister manajemen
Language(s) - English
Resource type - Journals
eISSN - 2621-492X
pISSN - 2355-9381
DOI - 10.32477/jrm.v7i2.199
Subject(s) - product (mathematics) , rural area , business , agriculture , rural economy , psychological resilience , agricultural economics , economy , geography , economics , political science , psychology , geometry , mathematics , archaeology , law , psychotherapist
In the economic growth of an area external factors are able to have a large impact on the economy of a region but this growth is not able to survive because when this factor shifts it will also affect the economy, so one of the economic resilience of a region is through the development of a local economy based in the community economy. If seen from the structure forming the GRDP of Jepara Regency, Jepara Regency is an area with rural characteristics (Rural) which leads to the direction of an urban (Urban) characteristic where the economy is sustained by the agricultural sector for rural characteristics but in Jepara district it also grows rapidly its cultivation and growing large and retail trade. With this condition, Jepara Regency has great potential to develop Regional Superior Products (PUD), either later in the form of clusters or OVOP (one village one product).