Open AccessIs Privacy Dead? Does it Matter?
Author(s) -
Brandon Boatwright,
Christopher C. White
Publication year - 2020
Publication title -
journal of public interest communications
Language(s) - English
Resource type - Journals
ISSN - 2573-4342
DOI - 10.32473/jpic.v4.i1.p78
Subject(s) - clarity , internet privacy , privacy policy , information privacy , legislation , privacy by design , data protection act 1998 , data collection , computer science , computer security , business , political science , sociology , law , social science , biochemistry , chemistry
Facebook holds vast amounts of data that provide artificial intelligence about attitudes and behaviors of 1.6 billon users throughout the world. The current study analyzes Facebook’s public communication regarding data collection and privacy to better understand how the company frames its message strategy, which affects user understanding. As calls for oversight and legislation of data privacy continue to surface, this study explores how Facebook defines data and how it frames its data policy through public communication. Results show Facebook addresses what data the company collects but fails to provide sufficient clarity explaining how data is stored or used. It frames its privacy policy in terms that benefit users without explanation of its business model.