Open AccessConceptual Foundations of Public Interest Communications
Author(s) -
Jasper Fessmann
Publication year - 2017
Publication title -
journal of public interest communications
Language(s) - English
Resource type - Journals
ISSN - 2573-4342
DOI - 10.32473/jpic.v1.i1.p16
Subject(s) - excellence , scholarship , public interest , public relations , sociology , key (lock) , epistemology , political science , positive economics , economics , computer science , law , philosophy , computer security
This article argues that public interest communications (PIC) fundamentally emerges from public relations (PR) scholarship. PIC addresses paradigm anomalies of the excellence and relationship management theories of public relations in the specific case of activism and communication for the common good. It posits that PIC is structurally different from non-profit public relations and examines several key conceptual differences between PR and PIC.