Conceptual Foundations of Public Interest Communications | Zendy

Jasper Fessmann | Zendy

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Conceptual Foundations of Public Interest Communications

Author(s) -

Jasper Fessmann

Publication year - 2017

Publication title -

the journal of public interest communications

Language(s) - English

Resource type - Journals

ISSN - 2573-4342

DOI - 10.32473/jpic.v1.i1.p16

Subject(s) - excellence , scholarship , public interest , public relations , sociology , key (lock) , epistemology , political science , positive economics , economics , computer science , law , philosophy , computer security

This article argues that public interest communications (PIC) fundamentally emerges from public relations (PR) scholarship. PIC addresses paradigm anomalies of the excellence and relationship management theories of public relations in the specific case of activism and communication for the common good. It posits that PIC is structurally different from non-profit public relations and examines several key conceptual differences between PR and PIC.

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