Open AccessPersuasive Papers, Speeches, and Campaigns
Author(s) -
Laura M. Gorham,
Ricky Telg,
Tracy Irani
Publication year - 2013
Publication title -
edis
Language(s) - English
Resource type - Journals
ISSN - 2576-0009
DOI - 10.32473/edis-wc146-2013
Subject(s) - persuasion , media studies , media campaign , advertising , psychology , sociology , political science , social psychology , business