Open AccessPersuasion as a Communication Tool
Author(s) -
Laura M. Gorham,
Ricky Telg,
Tracy Irani
Publication year - 2013
Publication title -
edis
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2576-0009
DOI - 10.32473/edis-wc144-2013
Subject(s) - persuasion , action (physics) , persuasive communication , psychology , advertising , social psychology , business , physics , quantum mechanics