Promotion of the specialty "Information, library and archival affairs" in the german Wikipedia.

d the importance of its promotion abroad, in particular in the German-speaking environment through thecreation of a page on Wikipedia. The methodology of the research to achieve the goal of the article andperform the tasks were used such methods as theoretical analysis and generalization of data from scientificand methodological literature, the method of collecting social information, methods of mathematical statistics.Comparative, typological, retrospective methods were used for full-fledged research and disclosure of the topic.The scientific novelty lies in the expansion of knowledge and popularization of the specialty «Information,library and archival affairs». An information model of the communication process in the Wikipedia system isproposed; the advantages of using information and communication technologies and marketing actions in thepopularization of services on the Internet are proved. It is emphasized that the process of creating an articlerequires some effort and knowledge, but with the help of constant edits and additions of users, the informationwill remain relevant. Conclusions. Creating an article in German will provide an opportunity to establishinternational cooperation in the educational environment and promote the specialty «Information, Library andArchival Affairs», which is taught at the Department of Social Communications and Information Activities ofthe National University «Lviv Polytechnic» in German-speaking countries. The article recommends correctingalready written and adding new articles to promote and qualitatively fill Wikipedia, increasing the number ofits readers both among the Ukrainian population and abroad. Displaying the communication process usingsimulations in visual mode shows all the processes and interactions that will take place or are already takingplace in the system after the user of the free electronic encyclopedia «Wikipedia» edits one of the articles orwants to make a new one.Keywords: information and communication technologies, educational process, German-speakingenvironment, Internet, specialty, information and library business, Wikipedia.