Everyday life information means while reflecting in the individual consciousness on postmodern reality background

The purpose of the article is a detailed analysis of information means of reflecting objective reality,in an individual consciousness in a postmodern society. The methodology is based on the use of activity,systemic, socio-cultural approaches, as well as methods of comparative and terminological analysis. Thescientific novelty of work is that the means of reflecting everyday reality in the individual consciousness areinvestigated. Mechanisms of influence of information technologies of mass communication on social identity,lifestyle, and culture, in general, are analyzed. It has been proved that social and cultural phenomena such aspost-folklore, ritualization, mythology, enigmatic narratives play an important role in the process of awarenessof objective reality. It is justified that the consciousness of the individual is in a total space created by masscommunication, and therefore the perception of everyday reality occurs under the influence of informationtechnologies. A significant role in modern society is played by the processes of demassification of everydaylife, which generate pluralism and a variety of thoughts; entertainment and humor are the main factors inthe manipulation of individual and social consciousness. Conclusions. Postmodern reality determines theemergence and development of such phenomena of everyday life, which turn into an important means ofinfluencing the social, and especially the individual consciousness. Everyday life through means of masscommunication is reflected as an image of reality in the individual’s brain, is realized and reproduced as asubjective reality. Scientific exploration in this area will always be relevant since everyday life in modernpostmodern society is an important specific source of society development, the meeting space of philosophy,psychology, social communications, and culture. In our further research, we plan to study in more detail theimpact of post-folklore on the consciousness of the individual in postmodern reality.Keywords: subjective reality, everyday life, enigmatic narratives, mythologization, ritualization, postfolklore, postmodernism, demassification.