The role of art tourism in the process of forming tourist attractiveness of the territory

The purpose of the article is to determine the role of modern art tourism, its components, and varieties in the process of the formation of tourist attractiveness of a certain territory. The methodology of the research is based on the use of general scientific methods (systemic, structural and functional, genetic, typologization, etc.) with the involvement of research guidelines of socio-cultural analysis of phenomena and processes. The scientific novelty of the results obtained is to find out the role of art tourism in the process of forming a tourist attractiveness of the territory, which consists in the formation of a positive image of the latter due to the use of new methods and mechanisms for promotion. Conclusions. The article presents an article characteristic of art tourism, which provides intellectual rest, that is, a combination of pleasant with useful, namely purposeful visits to various art measures and events: forums of contemporary art, large artistic and photo exhibitions, theatrical prime minister, film festivals, etc. Art tourism creates positive characteristics of a particular territory, forms a certain image of a consumer about cultural and historical heritage, contemporary art, everyday style of life, etc. The features of modern street art, which is one of the directions attracting tourists from all over the world. Street art is able to tell an entire history of culture and life without a single word. More and more communities include Street Art and Graffiti in the concept of designing modern quarters and areas of their cities. Important attention is paid to this direction of creative tourism activity as an art hotel, which distinguished from the overall mass with its originality, artistic design, and creative approach to service.