Open AccessArtistic aspects of the design of information messages against Covid-19
Author(s) -
Antonina Dubrivna,
Khrystyna Senchak
Publication year - 2021
Publication title -
kulʹtura ì sučasnìstʹ
Language(s) - English
Resource type - Journals
ISSN - 2226-0285
DOI - 10.32461/2226-0285.2.2021.249242
Subject(s) - novelty , context (archaeology) , generalization , population , literal and figurative language , covid-19 , computer science , psychology , sociology , epistemology , social psychology , geography , linguistics , medicine , philosophy , demography , disease , archaeology , pathology , infectious disease (medical specialty)
The purpose of the article is to identify effective artistic and figurative approaches in the system of designing information messages aimed at increasing the social responsibility of the population for the period of the epidemiological situation associated with the spread of Covid-19 infection. The methodology is based on the general principles of scientific knowledge that correspond to art discourse: system-analytical, comparative, and formal methods, as well as on artistic-compositional analysis, synthesis, and generalization. Scientific novelty. A comprehensive analysis of anti-antiquity information messages was conducted. Shaping features and the most commonly used visual images contribute to the formation of adequate behavior, activating the attention of the population to those protected from the effects of coronavirus threats. Conclusions. It is determined that the information messages of antiquity direction created by means of visual metaphors, associations, and comparisons are the most expressive and effective in the context of influence on the target audience.Key words: information messages, graphic design, visual image, social advertising, coronavirus threat.