Open Accessدور عوامل النجاح الحرجة لأداره المعرفة في تعزيز حقوق ملكية الزبون دراسة استطلاعية في بعض فروع مصرفي الرافدين والشرق الأوسط
Author(s) -
انيس عبدالله,
عبدالله عبدالله,
عبد الستار عوض
Publication year - 2020
Publication title -
mağallaẗ al-kitāb li-l-ʿulūm al-insāniyyaẗ/mağallaẗ al- kitāb li-l-ʿulūm al-insāniyyaẗ
Language(s) - English
Resource type - Journals
ISSN - 2617-460X
DOI - 10.32441/kjhs.01.02.p15
Subject(s) - equity (law) , business , knowledge management , critical success factor , marketing , computer science , political science , law
The most important goals that the study tried to realize is the role of some Critical Success Factors for Knowledge Management in Reinforcement the dimensions of building Customer Equity in the two researched organizations as well as marking a comparison to the results of the field, between them. The purpose behind that is to recognize the possibilities of each organization, particularly the two dimensions of the study and its capacity to affront therecent and future competition occurring in the market of the bank services. Been developed hypotheses to achieve its objectives were tested by using the tests X2 & H research found anumber of conclusions, most notably.1 - There is a significant equivalence between some of the critical success factors forknowledge management in reinforcement the dimensions of building Customer Equity.2. There is significant effect of some the critical success factors for knowledge management in reinforcement the dimensions of building Customer Equity, particularly in the Al-Rafidain Bank