Open AccessPENGARUH BRAND CHARACTERISTIC TERHADAP BRAND LOYALTY DIMEDIASI OLEH BRAND TRUST DAN BRAND AFFECT
Author(s) -
Mely Rahmawati,
Sri Murni Setyawati,
Nur Choirul Afif
Publication year - 2019
Publication title -
jeba
Language(s) - English
Resource type - Journals
ISSN - 1411-1950
DOI - 10.32424/jeba.v21i3.1375
Subject(s) - brand loyalty , psychology , affect (linguistics) , business administration , nonprobability sampling , advertising , business , sociology , population , communication , demography