Open AccessPERAN CITRA MEREK DALAM MEMEDIASI INOVASI PRODUK TERHADAP LOYALITAS MEREK PENGGUNA SMARTPHONE SAMSUNG DI PURWOKERTO
Author(s) -
Diyah Trimaryani,
Ade Banani,
Refius Pradipta Setyanto
Publication year - 2019
Publication title -
jeba
Language(s) - Italian
Resource type - Journals
ISSN - 1411-1950
DOI - 10.32424/jeba.v21i3.1285
Subject(s) - business administration , business , advertising