Open AccessREGION BRAND: MARKETING FACTORS OF FORMATION ATTRACTIVE IMAGE
Author(s) -
O. Sergeeva,
E.N. Lazareva
Publication year - 2018
Publication title -
juvenis scientia
Language(s) - English
Resource type - Journals
eISSN - 2414-3790
pISSN - 2414-3782
DOI - 10.32415/jscientia.2018.11.02
Subject(s) - commercialization , business , marketing , brand image , brand management , object (grammar) , subject (documents) , image (mathematics) , key (lock) , brand extension , advertising , computer science , artificial intelligence , computer security , library science
The formation of a territory brand determines a positive competitive image of the region as a new economic entity and is based on attracting efficient market tools, where marketing is a priority means. The object of the research article is the brand of the region, the territory, the commercialization of which becomes the key to market success. The subject of the research is factor bases forming an attractive image of the region.