CULTURE ASSIMILATOR AS AN EFFICIENT METHOD OF PREPARATION FOR INTERCULTURAL INTERACTION THAT CONTRIBUTES TO THE PRESERVATION AND DEVELOPMENT OF THE CULTURE OF INDIGENOUS PEOPLES OF THE NORTH

The search for effective ways to implement intercultural communication in order to build a multicultural society is one of the pressing problems of our time. Knowledge of the national characteristics of communicative behavior is the most important condition for the success of intercultural communication. Lack of awareness of the norms, traditions, rules of speech etiquette of representatives of another culture, as well as inadequate communication actions can lead to serious conflicts. The article presents the methodology and requirements for the construction of a general culture assimilator, substantiates the need to develop such training program in the Yamal-Nenets Autonomous District for each individual culture of indigenous minorities of the North as one of the effective ways to increase intercultural susceptibility, overcome self-centeredness, which will lead to the formation of inter-ethnic tolerance, with the aim of preserving and developing the national traditions of the indigenous peoples of the North.