Open AccessTHE BASIC CONCEPTS OF PROMOTIONAL ACTIVITIES IN THE ORGANIZATION
Author(s) -
Ahmet Buğa,
V.S. Kudryashov
Publication year - 2018
Publication title -
juvenis scientia
Language(s) - English
Resource type - Journals
eISSN - 2414-3790
pISSN - 2414-3782
DOI - 10.32415/jscientia.2018.08.02
Subject(s) - advertising , agency (philosophy) , relation (database) , relevance (law) , advertising campaign , corporation , advertising account executive , democracy , public relations , business , sociology , marketing , political science , online advertising , law , politics , computer science , social science , the internet , database , world wide web
There is a widely shared view that advertising has a detrimental effect on society, creating false needs and a desire to own what it does not need. A well-known American Manager, who was the President of Ford and Chairman of the Board of Chrysler Corporation, Lido Anthony "Lee" Iacocca, in relation to marketing activities expressed the following opinion: "on advertising we can say that it is the science to obscure the mind of a person until you get money from him". And Leo Barnett, who worked as a Manager to work with clients in an advertising Agency, spoke in this regard as follows: "Advertising can not be considered the noblest creation of the human mind, what many of her lawyers would like to assure the public. It in no way supports the entire structure of society, democracy and the free world". However, despite the large number of such statements in relation to marketing activities or possible irritation from memorable advertising phrases that hardly "come out" of my head, no one can deny the importance of advertising as an integral part of modern life, which determines the relevance of this topic. The article reveals the concept of advertising as one of the most important areas of the organization. Identified the main types of realization of strategy of an advertising campaign. The classification of advertising of the main types of advertising.