Open AccessIPTEKS PERHITUNGAN COSTUMER LIFETIME VALUE
Author(s) -
Hans Lohonauman
Publication year - 2020
Publication title -
jurnal ipteks akuntansi bagi masyarakat
Language(s) - English
Resource type - Journals
eISSN - 2684-7426
pISSN - 2614-7378
DOI - 10.32400/jiam.4.1.2020.29236
Subject(s) - customer lifetime value , profitability index , loyalty business model , mindset , business , customer equity , customer value , customer profitability , marketing , value (mathematics) , loyalty , business value , business administration , computer science , mathematics , economics , microeconomics , service (business) , statistics , finance , service quality , profit (economics) , artificial intelligence
Everyone has a goal to make high profitsin business,. Therefore, every entrepreneur requires value that need to be maintained. This value gives a good attitude to the customers to build a long-term relationship. One of the factors that determine the success of a business is the customers. Customer lifetime value should be noticed by the entrepreneur since it becomes a ways to measure customer's profitability, to analyze marketing, and it is also can be used to create a mindset in running a business. Customer Lifetime Value (CLV) also can create the customer loyalty which can impact for profitability.