Open AccessIPTEKS PENINGKATAN JUMLAH NASABAH PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KCP UNIT UNSRAT MANADO
Author(s) -
Eirene Lorensia Makisanti,
Sherly Pinatik
Publication year - 2018
Publication title -
jurnal ipteks akuntansi bagi masyarakat
Language(s) - English
Resource type - Journals
eISSN - 2684-7426
pISSN - 2614-7378
DOI - 10.32400/jiam.2.02.2018.21758
Subject(s) - business , promotion (chess) , unit (ring theory) , service (business) , marketing , order (exchange) , sales promotion , advertising , finance , mathematics education , mathematics , sales management , politics , political science , law
Bank is a people trusted financial institution which holds an important role in the economic system. Promotion is one of the most effective ways to atrract and maintain the customers. It can inform the customer about the products and influence their preferences. The strategy of sale promotion is a process of planning a company’s activities to reach its marketing goal, that is to increase the income and the sales volume, by influencing the purchase decision of the target customers. The method applied is an implementation of promotional strategy in order to increase the number of customers at Bank Rakyat Indonesia KCP Unit Unsrat Manado. The technique used was analyzing the promotional strategies utilized advertisements, face to face service, publications, and service promotions. It was found that the promotional strategies implemented increased the number of customers at Bank Rakyat Indonesia KCP Unit Unsrat ManadoKeywords : promotions, promotion strategies, increasing customers