Open AccessThe effect of green advertising and environmental ethics on consumer purchase behavior
Author(s) -
Yakup Durmaz,
Ömer Çavuş
Publication year - 2022
Publication title -
revista produção e desenvolvimento
Language(s) - English
Resource type - Journals
ISSN - 2446-9580
DOI - 10.32358/rpd.2022.v8.597
Subject(s) - purchasing , advertising , perception , affect (linguistics) , marketing , consumer behaviour , business , psychology , communication , neuroscience