Open AccessMARKET RESEARCH, ELABORATION AND CHARACTERIZATION OF PINEAPPLE LIQUEUR
Author(s) -
Vânia Zanella Pinto,
Vanessa Nowaki Rodrigues,
David Fernando dos Santos,
Gustavo Henrique Fidelis dos Santos,
Thiago Bergler Bitencourt
Publication year - 2017
Publication title -
revista produção e desenvolvimento
Language(s) - English
Resource type - Journals
ISSN - 2446-9580
DOI - 10.32358/rpd.2017.v3.262
Subject(s) - habit , business , product (mathematics) , consumption (sociology) , production (economics) , mathematics , economics , art , psychology , geometry , psychotherapist , macroeconomics , aesthetics
Native trees and fruit have great importance in culture of small centers and rural areas, as well as, homemade liqueurs. However, some strategies such as marketing research are necessary to help for products development or even modifications to existing products. The objective was to know the habits related to the consumption of alcoholic beverages and to evaluate the consumer's interest about fruit liqueurs, as well as to develop and standardize and characterize a pineapple liqueur, besides assessing the sensorial characteristics of the same. The most of the interviewees do not have the habit of consuming fruit liqueurs, with beer being the preferred alcoholic beverage. Interest in trying a fruit liqueur was almost unanimous among respondents demonstrating the existence of a niche market for fruit liqueur. Consumers testing had no significant difference between all attributes, but it was being observed well-acceptance for all formulations with scores ranging from 6.80 to 7.20 and different concentrations of pineapple do not interfere with the sensorial characteristics of the product. Thus, it was concluded that the production of pineapple liqueurs with lower levels of fruit (30%) are accepted and contribute to the economy of production.