Open AccessO posicionamento estratégico como determinante do futuro de uma indústria de móveis: caso de ensino
Author(s) -
Cléber da Costa Webber,
Fabiano Pamato Nunes,
Júlio César Ferro de Guimarães
Publication year - 2016
Publication title -
revista produção e desenvolvimento
Language(s) - English
Resource type - Journals
ISSN - 2446-9580
DOI - 10.32358/rpd.2016.v2.122
Subject(s) - position (finance) , entrepreneurship , business administration , globalization , business , marketing , quality (philosophy) , management , economics , market economy , finance , philosophy , epistemology
This case presents a turning-point in the history of the company Expolight, a family company that is several years in the market working in the commercial furniture segment. In the state of Rio Grande do Sul, which is one of the leading furniture manufacturers poles of Brazil, being the products of this region recognized for their high quality. The case presents a decision point where the company needs to choose between keeping their market position, or accept the challenge of a new client, taking into consideration the investments and risks involved. The purpose of this Educational Case is to promote discussion and reflection on topics such as entrepreneurship, strategic management, innovation management and marketing, exercising decision-making based on the data presented. It also has element to the debate on globalization, partnerships and organizational culture.