Open AccessGEO News Coverage is more biased than ARY News Coverage regarding Panama Leaks by viewers’ Perception.
Author(s) -
Salman Amin
Publication year - 2021
Publication title -
media and communication review (lahore. print)/media and communication review (lahore. online)
Language(s) - English
Resource type - Journals
eISSN - 2790-8364
pISSN - 2790-8356
DOI - 10.32350/mcr.12.01
Subject(s) - panama , advertising , audience measurement , perception , test (biology) , statistics , geography , psychology , mathematics , business , paleontology , neuroscience , biology
This study has been conducted to analyze the GEO News Coverage is more biased than ARY News Coverage regarding Panama Leaks by viewers' Perception.Through news bulletins and current affairs programs. The information was gathered from 320 University of Sargodha students. Age, Gender and Education are used to classify participants. Responses are collected using the survey research approach. Convenience sampling is employed in this study. The significance of the study's variables was determined using the ANOVA.T-test and correlation statistical tests. According to significant statistics, the viewership of ARY News is higher than that of GEO News.In comparison to news bulletins, it has been noted that a substantial majority of viewers watch current affairs programmes. The study's findings revealed that viewers are more likely to be satisfied with ARY News' coverage of the Panama Leaks, and it was discovered that viewers think PML-N has a far greater number of off-shore firms than PPP PTI. Similarly, viewers of both of these selected stations believe that the charges against Nawaz Sharif are genuine and that Imran Khan's stance on the Panama Leaks is correct, according to the findings of the ANOVA Test. Viewers learn more about the Panama leaks through ARY News than GEO News.
Key Words: News Channels, ARY News, Geo News, Panama Papers, PML N, PPP, PTI