Open AccessAre we making a difference? Outreach evaluation in practice
Author(s) -
Frederick B. Wood,
Elliot R. Siegel
Publication year - 2022
Publication title -
information services and use
Language(s) - English
Resource type - Journals
eISSN - 1875-8789
pISSN - 0167-5265
DOI - 10.3233/isu-210126
Subject(s) - outreach , the internet , medical education , public relations , psychology , political science , library science , medicine , computer science , world wide web , law
Donald A.B. Lindberg, M.D., brought with him when he joined NLM an inquisitive mind, tech savvy, and new ideas. He was an early advocate of both outreach and evaluation innovation at NLM. Dr. Lindberg initiated and supported multiple pilot test and implementation projects to strengthen NLM’s health information outreach to healthcare providers, research scientists, health science and hospital librarians, and the general public, including minority and underserved populations. He helped steer NLM’s transition to the Internet, and NLM’s development of a robust framework for evaluating Internet and Web-based health information dissemination and outreach to its many audiences. Dr. Lindberg’s leadership led to numerous landmark accomplishments, including the capacity-building “Measuring the Difference” outreach evaluation Guide, and a multi-dimensional approach to Internet and website evaluation that placed NLM at the forefront of federal agencies using these new and emerging technologies to support their missions.