Open AccessBuilding Brand’s Value: Research on Brand Image, Personality and Identification
Author(s) -
Chao Sen Wu,
Tien-Tze Chen
Publication year - 2019
Publication title -
international journal of management, economics and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2304-1366
DOI - 10.32327/ijmess/8.4.2019.19
Subject(s) - identification (biology) , brand image , brand management , brand equity , personality , advertising , value (mathematics) , brand awareness , brand extension , psychology , business , marketing , social psychology , mathematics , statistics , botany , biology