Open AccessThe Impact of Customer Perceived Support on Target-Based Customer Citizenship Behaviors: The Mediating Effects of Brand Reputation and Satisfaction
Author(s) -
Ahmed Hassaan Mohammed Ali,
Jian Song,
Min Zhang
Publication year - 2022
Publication title -
international journal of management, economics and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2304-1366
DOI - 10.32327/ijmess/11.2-3.2022.7
Subject(s) - business , customer satisfaction , reputation , marketing , advertising , organizational citizenship behavior , psychology , social psychology , political science , organizational commitment , law